Sample report

To: Mr. Brown, General Manager From: Bill. Schneider Date: Dec.2, 2009

Subject: Holiday Performance of Country Joy’s Trade in 2009

Title/Heading Introduction

The General Manager has asked me on Dec.2, 2009 to compile a report on the Holiday Performance of the Country Joy’s Trade in 2009. 2,000 questionnaires were issued, of which 1,607 were returned. A sheet summarizing the positive and negative response as well as company statistics on destinations of holiday has been analyzed.

Findings

1. Response of Questionnaires

a. Levels of Satisfaction

Overall 87% of respondents were at least satisfied with their holiday (56% being very satisfied). Many letters received show this sentiment: efficiency, value for money, superb hotels, etc. b. Complains

Overall 12% were disappointed and 1% very disappointed. The largest complaint was from 10% of visitors to Greece, complaining about staying in unfinished hotels. The

second major concern was that 5% of those who traveled to Spain did not like the food.

2. Destination of Holiday

The distribution of holiday destination is listed below: ·46% for UK

·37% for the rest of Europe (France 12%, Spain 11%, Greece 8%, Italy 6%) ·8% for USA ·9% for elsewhere

Conclusion

The vast majority of customers were satisfied with their holidays last year, although there were some complaints, these came from only a minority of respondents. However, we still need to treat these seriously.

Recommendation

1. Maintain the current high levels of satisfaction, and use future questionnaires to monitor our

performance.

2. Carry out market research among travelers to Spain to determine their exact food

requirements, so that we can advise hotels on improved menus. 3. We must continue to guarantee good customer service and if customers are disappointed, then

we must have an effective system of dealing with complaints, and continue to offer compensation where we have let customers down.

Sample 2

On the Re-investment of This Year’s Profit

Introduction

This paper sets out to examine how the company should re-invest this year’s profits.

Alternatives

The areas under consideration are: 1. Purchase of new computer;

2. Provision of language training courses; 3. Payment of special bonuses.

Evaluations

· New computers

The majority of company computers are quite new and fast enough to handle the work done on them. Consequently, new computers would not be recommended. · Language training course

The company aims to increase exports, particularly in Spain and France. Therefore,

language training courses would be an excellent idea for those employees who deal with business partners and customers overseas. In addition, training courses would increase motivation: staff would enjoy the lessons and perceive that the company is investing in them. Therefore, language training would be an option. · Special bonus payment

Although special bonus payments would have a beneficial impact on motivation, they

would have no direct effect on the company’s operations. There are also potential difficulties concerning the selection of staff eligible for the payments and the setting of a precedent for future payments. Therefore, bonus payments would not be advisable.

Conclusions

1. Purchasing new computers is not necessary at present. 2. Special bonus payment may result in problems.

3. Language training courses are good for both company’s operation and employees’

motivation.

Recommendations

It is felt that the best solution for both the company and staff would be to invest in language training. It is suggested that the company should organize courses in French and Spanish. Those employees who have contact with partners should be assured of their chances but other interested members of staff should also be allowed to attend.