专利名称：PERSONALIZED ADVERTISING AND
RECOMMENDATION
发明人：Dinesh Gopinath,Michael Strickman申请号：US12871416申请日：20100830
公开号：US20110066497A1公开日：20110317
专利附图：
摘要：Systems and methods for recommending items to users include maintaining adatabase of user-related information including user profiles, each including at least ahistory of user activities associated with a first entity that has a relationship with an
inventory of recommendable items; obtaining information about an identity of a userinteracting with a second entity different from the first entity and different from theservice provider; associating the identity of the user interacting with the second entitywith a corresponding user profile; selecting a first set of items from the inventory forpresentation to the user based at least on an analysis of a history of user activitiesassociated with the first entity; and forming a specification of the selected first set itemsfor presentation to the user during the user's interaction with the second entity.
申请人：Dinesh Gopinath,Michael Strickman
地址：Newton MA US,Weston MA US
国籍：US,US
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